Senior-led. Strategy-first. Results-driven.

Big-agency thinking.
Zero agency ego.

AI Systems, Fractional Marketing Leadership & Campaign Execution built for challenger brands. We simplify, scale, and deliver — no PowerPoint theater required.

N S E W
24+
Years in the Trenches
PSC
24+
Years Agency Experience
$XM
Ad Spend Managed
B2B + B2C
Across Every Channel
0%
PowerPoint Theater

What We Do

The work that moves the needle.

01

Fractional Marketing Leadership

Senior CMO-level guidance embedded in your business — without the full-time price tag. Strategy, accountability, team mentorship, and results.

Fractional CMO Brand Strategy Team Leadership P&L Management
02

AI Systems for Agencies

We don't sell prompts. We install AI infrastructure — content automation, reporting intelligence, prospect research, and operational systems that run.

AI Automation Reporting Systems Content Ops Prospect Intel
03

Campaign Execution

Paid search, paid social, SEO, content, and email — from strategy to execution. Every dollar tracked. Every campaign built to perform, not just to run.

Paid Search Paid Social SEO Content Strategy
Francis Skipper, Points South

About

Two decades of real work.
Zero interest in theory.

I'm Francis, founder of Points South. I've spent 24+ years in the trenches — leading departments, managing seven-figure budgets, scaling agencies, and building brands that actually grow.

PSC was built on a simple premise: your marketing partner should be smarter, faster, and more direct than a big agency — without the bloat, the billings theater, or the account manager maze.

We work with challenger brands, founders who want partners (not babysitters), and agency teams who need senior horsepower without adding headcount.

Let's Have a Real Conversation
24+
Years Experience
B2B/B2C
Both Sides
MA
Based, Global Work
Our AI Brand

Introducing
SFW:Unlocked.

Built for agencies and consultants who are done experimenting with AI and ready to actually deploy it. SFW:Unlocked is our parallel AI systems brand — tools, frameworks, and bespoke implementations built around the So F***ing What methodology.

What's Inside

SFWRecon
Prospect intelligence dossiers — automated.
AI Evaluator
Diagnose your agency's AI readiness.
GSC Pulse
AI-powered SEO reporting for agencies.
Content Machines
Voice-to-content automation systems.
GA4 Reactor
Week-over-week AI analytics engine.
Bespoke Builds
Custom AI systems for your workflow.

Selected Work

Results over resumes.

Financial Services

Native Lead Gen Platform Analysis

Comprehensive LinkedIn, Meta & Google native lead gen audit identifying channel optimization opportunities for a regional bank.

Actionable channel strategy delivered
Agency Partner

H1 2026 Multi-Vertical Media Strategy

Consolidated media strategy across Healthcare, Mid-Market DM, and Commercial Print verticals for a national direct marketing agency.

3 verticals unified under one framework
Home Services

Forensic Security Investigation

Full investigation and remediation report following a website cloning incident — protecting brand equity and organic search performance.

Threat identified & remediated

Get in Touch

Ready to cut through the noise?

No intake forms. No 14-step onboarding. Just a real conversation about what's actually going to move the needle for your business.

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