AI Systems, Fractional Marketing Leadership & Campaign Execution built for challenger brands. We simplify, scale, and deliver — no PowerPoint theater required.
What We Do
Senior CMO-level guidance embedded in your business — without the full-time price tag. Strategy, accountability, team mentorship, and results.
We don't sell prompts. We install AI infrastructure — content automation, reporting intelligence, prospect research, and operational systems that run.
Paid search, paid social, SEO, content, and email — from strategy to execution. Every dollar tracked. Every campaign built to perform, not just to run.
About
I'm Francis, founder of Points South. I've spent 24+ years in the trenches — leading departments, managing seven-figure budgets, scaling agencies, and building brands that actually grow.
PSC was built on a simple premise: your marketing partner should be smarter, faster, and more direct than a big agency — without the bloat, the billings theater, or the account manager maze.
We work with challenger brands, founders who want partners (not babysitters), and agency teams who need senior horsepower without adding headcount.
Let's Have a Real ConversationBuilt for agencies and consultants who are done experimenting with AI and ready to actually deploy it. SFW:Unlocked is our parallel AI systems brand — tools, frameworks, and bespoke implementations built around the So F***ing What methodology.
What's Inside
Selected Work
Comprehensive LinkedIn, Meta & Google native lead gen audit identifying channel optimization opportunities for a regional bank.
Consolidated media strategy across Healthcare, Mid-Market DM, and Commercial Print verticals for a national direct marketing agency.
Full investigation and remediation report following a website cloning incident — protecting brand equity and organic search performance.
Get in Touch
No intake forms. No 14-step onboarding. Just a real conversation about what's actually going to move the needle for your business.